What does it mean?

I frequently hear the term Search Engine Marketing. Either on the PayPerPost forums or just on various website. I have an idea of what it entails, but I never really looked into it all that throuroughly.

Search Engine Marketing is simply the marketing of one's website through a search engine. This can be through paid search or via search engine optimization. You will often see it abbriviated on the web as SEM.

Apogee Search has a great SEO Glossary. There you will find a great glossary of terms commonly heard, well, seen in the SEM industry.

It's a great little cheat sheet to help you figure out what everyone is talking about when it comes to SEM or even to make it look like you know what you are talking about! LOL

They also have a great blog, with lots of news, info and helpful tips.